Meet our Franchisee: Keith and Laura Wisman
After working as a controller for the Senior Helpers franchise for ten years, Keith Wisman decided to look into franchising a Senior Helpers location with his wife, Laura. “When we started our research, we connected with a franchise consultant from FranNet. From there, we looked into many business options,” Keith said. “The Cleaning Authority had an appealing start-up cost, timing, and territory availability.”
With his experience in the franchising industry while working at Senior Helpers, Keith has accumulated great knowledge to use towards their new franchise in Lancaster, Pennsylvania—a perfect market due to it being a growing residential area. Additionally, Laura is a controller who is very knowledgeable about the region due to the time she has spent on the East Coast.
While the couple looked at many franchises, the two were drawn to The Cleaning Authority. “The concept was familiar to me because of the many similarities that its service model has with Senior Helpers,” Keith said. The brand’s franchisee network, along with its sophisticated marketing plan, also made The Cleaning Authority a perfect choice for the couple.
With their new business, Keith looks forward to taking advantage of the opportunity to be his own boss and the flexibility. Due to the adaptable schedule that small business ownership allows, the couple is excited to spend more time with their children while also growing their franchise.