Our network has a team of marketing experts that have driven tens of thousands of inquiry calls this year alone. Additionally, the franchisees get the support of our team’s writing, graphic design, and video expertise.
Direct Mailing Program.
A huge cornerstone of marketing strategy with The Cleaning Authority is a robust direct marketing program. Direct mail gives us the opportunity to target the individual households we’ve identified as most likely to become customers with the frequency and consistency needed to be effective. Our franchisees play an active role in developing the direct mail strategy for their territory, with corporate help and support.
Advanced Digital Strategy.
The Cleaning Authority is a leader in digital marketing. Our website features real-time estimate scheduling, available 24/7 online. We’ve developed a complex Search Engine Marketing campaign to help prospective customers discover The Cleaning Authority difference.
Our direct mail and online marketing programs work in conjunction to keep your business top of mind with prospective customers.
Local Marketing Toolkit.
Our local marketing toolkit gives our owners access to customized marketing collateral for use in their local market.
Worried about managing online social profiles? Our team will build out Social Media sites for your location. Plus we create and post content for you each month.
We work with a dedicated national Public Relations agency who is consistently working to get our owners on their local television networks and in their local newspapers.
We want our customers to be with us for life. That said, we have developed unique customer retention and rewards programs to help our franchisees retain as many customers as possible year over year, including an automated “hands off” customer review solicitation platform.
Customer Win-Back Programs.
In recurring service businesses like ours, customers occasionally cancel service. In those cases, our customer win-back program is designed to regain that customer as effectively and efficiently as possible. This automated, opt-in program executes without hands-on franchisee involvement - just another way we save our franchisees time by executing marketing initiatives on their behalf.
The Cleaning Authority CARES.
Our community outreach program gives franchise owners an opportunity to give back to their community and engage their customers in working to address hunger. Visit thecleaningauthority.com/CARES for more info.