Meet the Team

Meet The Development Team of Experts

Our Development Experts are here for you to help you determine if The Cleaning Authority is the right fit for you.

Iric Wexler, Chief Development Officer

Iric’s past franchising experience includes work with Breadsmith, Au Bon Pain, a large regional multi-unit franchisee of Chili’s, and Cosi Restaurant. Iric was introduced to The Cleaning Authority in the fall of 2002. He was immediately impressed by The Cleaning Authority's leadership team and business model. He joined the team and soon became Vice President of Franchise Development. The constant, steady, deliberate, and strategic evolution of the infrastructure and systems drove exceptional unit level success and ultimately the development of a fantastic brand. In 2016, Iric was promoted to Chief Development Officer. He is as focused as ever on finding the best franchisees to continue to build the The Cleaning Authority system. His professional motivation comes from the same foundation as his personal inspiration, his family. Iric has three amazing children and lives in Annapolis, MD.


Laura Liebler, Brand Development Manager

Laura opened her first franchise with The Cleaning Authority in Lutz, FL in 2005. In 2011, Laura expanded her business by acquiring a second territory in Brandon, FL. She joined the franchise development team in 2015, where she helps prospective franchise owners learn about The Cleaning Authority's business, support systems, and infrastructure with the end goal of being able to make an informed decision about potential franchise ownership. As a franchise owner with The Cleaning Authority, she brings a unique perspective on what it takes to succeed in this business.

Brittney Holobinko, Brand Development Manager

Brittney joined The Cleaning Authority in 2014. Prior to The Cleaning Authority she worked in franchise development for Handyman Matters. Brittney also worked in advertising sales and was an entrepreneur, starting and running her own retail business. Having owned her own business Brittney enjoys being in a position where she can help others achieve their dream of business ownership.

Matt Dillon, Brand Development Manager

Matt began working in the franchise industry in 2000 and joined the development team at The Cleaning Authority in 2016. Over the years, he has served as Franchise Development Manager, Brand Manager, and Vice President of Franchise Development within different franchise organizations. He helped many brands successfully launch their concepts into the franchise community and his guidance was instrumental to their continued growth. He has extensive experience working with franchise brokers/consultants and is well respected among them. He uses his many years of management and industry experience to provide overall guidance and direction to the potential franchisees and franchisors. He sincerely enjoys success stories about owners who have achieved their personal and business goals. Matt is committed to ensuring his team and franchisees are following the provided path to success.


Jeff Weddle, Franchise Development Lead Qualifier

Jeff joined The Cleaning Authority in 2016. Prior to The Cleaning Authority Jeff worked for Kellogg Company for 24 years. He is looking forward to transitioning his skills in sales and customer development into the franchising industry. After having spent the majority of his professional life in retail sales, Jeff is excited to begin this new career path.

Alice Green, Franchise Development Administrative Assistant

Before coming to The Cleaning Authority in 2004, Alice worked in the printing industry for over 20 years. In her first nine years with The Cleaning Authority, Alice worked at the front desk, supporting all departments. In 2014, Alice’s role shifted to supporting the Development team. Alice loves her job and interacting with all the people she meets.

In Addition: A Network of Franchisees

Our Corporate Team experts are always here to support you, and we believe our franchisees offer another great support system to new owners as well. Each year, we host an Annual Convention to bring our network together for three days to share best practices and other helpful feedback. Visit our Annual Convention page to learn more.

Ready For Success

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What Do You Want Out of a Business?

The Cleaning Authority Offers:

  • Repeat Customer Base

  • Approachable Start-Up Cost

  • Few Receivables

  • Little Inventory

  • Recurring Revenue

  • Service Provided M-F, 8-5

  • In-demand Service

  • Territories Available