We are pleased to announce our record-breaking success in 2015 with the acquisition of new franchisees, launch of an initiative to attract eager entrepreneurs, and work toward the goal of opening the brand’s 200th office. “We had a banner year, with the strongest development growth we have had since 2007,” said Iric Wexler, vice president of franchise development for The Cleaning Authority. “While our greatest expertise and primary focus continues to be supporting existing franchisees’ unit economic growth, we have had a renewed and more ambitious focus placed on developing new markets, both adjacent to existing franchisees’ territories and into markets in which no franchisee is currently operating.”
In 2015, the franchise system added 23 new units, 18 of which are already operational, and the leadership team oversaw 15 resales by transferring ownership to qualified and determined entrepreneurs. As some franchisees mature toward 20 years of TCA ownership, resales to strong new owners are very important.
One of the aggressive business strategies that The Cleaning Authority launched in 2015 is the HomeTown Markets program. The franchise is blazing a new trail by actively funding candidates with up to $12,000 in start-up fees. The Cleaning Authority’s HomeTown Markets are slightly smaller-than-traditional Enterprise Markets, with a franchise fee of up to $24,000, and the opportunity provides franchisees with the same unrestricted access to proprietary tools, technology systems, corporate marketing, and lead generation resources.
“We have such an ambitious business model that we never really had a focus on developing smaller markets,” Iric said. “We have re-engineered our business model with initiatives like the HomeTown Market program to help young, new entrepreneurs find success in smaller markets.”
Finding qualified business partners, young entrepreneurs and veterans as franchisees through the HomeTown Market model will continue to be a key component of growth for the brand in 2016. The Cleaning Authority also plans to launch a program in which the team will work to convert independent cleaning businesses to join its established franchise network, offering them comprehensive infrastructure and corporate support.
The Cleaning Authority also partners with VetFran as an initiative to support business opportunities for veterans. Through the partnership, the brand is able to reduce franchise fees by 25 percent for individuals who are interested in business ownership after military service.“The steady, deliberate, and strategic evolution of the company’s framework and systems at The Cleaning Authority has driven exceptional unit level success and ultimately the development of a fantastic brand,” Iric said. “We are as focused as ever on finding the best franchisees to continue to build The Cleaning Authority’s franchise system and plan to continue to break records year after year.”