When you think of the present and future of promotion and client acquisition, modern and forward-thinking tools like digital ads and search engine marketing probably jump to mind. But in today’s digital age, an old marketing stand-by is seeing a renewed focus for intelligent brands looking to find new customers: direct mail. In this 1851 article, The Cleaning Authority’s Director of Marketing Heather McLeod discusses why direct mail is still effective. “From a franchisor standpoint, it is a program that we can automate and execute on behalf of our franchisees. This takes the responsibility of executing local marketing off our franchisees and allows them to spend their time focusing on the customer, business operations, and employee relations,” she said. Click on the image below to read the article.