Joe Roth, who has lived in central Iowa his entire life, recently recognized
the need to provide local families in Des Moines with the convenience
of having their homes cleaned. With a growing demographic of families
who are always on the go, he is launching The Cleaning Authority to serve
Joe's background is in management and health insurance, and after 15
years in the insurance industry, Joe has decided to get involved with
small business ownership. He worked with a broker to help select a franchise
that would fit his strengths. “I have always been interested in
a small business and the broker showed me how the franchise model provides
support but also allows for flexibility in my business,” he said.
Joe found that The Cleaning Authority’s philosophy aligned with his
strengths and interests because of his background working one-on-one with
customers and doing hiring, coaching, training, and sales.
With many dual income families who are busy with careers and children in
Des Moines, Joe is excited to open his business to help those in his local
community have more time to do the things they love instead of cleaning.