After working as a controller for the Senior Helpers franchise for ten
years, Keith Wisman decided to look into franchising a Senior Helpers
location with his wife, Laura. “When we started our research, we
connected with a franchise consultant from FranNet. From there, we looked
into many business options,” Keith said. “The Cleaning Authority
had an appealing start-up cost, timing, and territory availability.”
With his experience in the franchising industry, while working at Senior
Helpers, Keith has accumulated great knowledge to use towards their new
franchise in Lancaster, Pennsylvania—a perfect market due to it
being a growing residential area. Additionally, Laura is a controller
who is very knowledgeable about the region due to the time she has spent
on the East Coast.
While the couple looked at many franchises, the two were drawn to The Cleaning
Authority. “The concept was familiar to me because of the many similarities
that its service model has with Senior Helpers,” Keith said. The
brand’s franchisee network, along with its sophisticated marketing
plan, also made The Cleaning Authority a perfect choice for the couple.
With their new business, Keith looks forward to taking advantage of the
opportunity to be his own boss and the flexibility. Due to the adaptable
schedule that small business ownership allows, the couple is excited to
spend more time with their children while also growing their franchise.